Posts Tagged ‘Cloud Hosting Company Memset’

Cloud Server Company Memset buys URL shortener Is.gd

Monday, April 26th, 2010

Cloud hosting company Memset this morning announced that it has agreed to acquire URL shortening service Is.gd.  I really have no clue what a cloud hosting/cloud server company would want to do with a URL shortner company, do you?  What are your thoughts?

Kate Craig-Wood, Managing Director of Memset, explained the rational behind the acquisition: “I love Is.gd and use it a lot, and have often worried about a service like that failing or being bought and monetised. As a cloud provider, we have huge amounts of compute resource and bandwidth, so it was a good match for us. The costs are relatively small, and it also makes a great showcase for our network and hardware performance.”

I still don’t understand why a hosting company would do this…  It sure sounds like an inside deal. What does everyone else think?  I love shortening services like bit.ly because of their stats, but this one doesn’t offer anything as far as I can tell.  Thoughts?

Full Cloud Hosting URL Shortener Article – Tech Crunch ( I love them)

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